There are 5 footer widget areas, Before Footer Widget, Footer 1, Footer 2, Footer 3, and Footer 4. The Before Footer Widget area is displayed in gray and has the Genesis E-News subscribe box in it. The other four widget areas are all in dark gray in four columns.
To create the opt-in like in the demo, you’ll need to download the Genesis E-News Extended plugin. Here is a screenshot of the way it’s configured in the Showcase Pro demo.
To create a menu just for the footer (as seen in the demo), you can learn about creating menus here. Now, go to Appearance > Widgets and drag the custom menu widget over the correct footer widget area you’d like. Select the menu name and click save.
To add the social menu icons, you’ll need to download Simple Social Icons. You can then drag the widget to the footer area and it will display like the demo.